This session is in collaboration with GPN & Breda University of Applied Sciences. 

As the travel landscape evolves rapidly, coaches are emerging not just as modes of transport, but as key pillars in sustainable and experiential tourism. This session explores how modern coach services will redefine connectivity, accessibility, and cultural immersion, and as such take a more important market share, compared to other transport modes. In surplus, the economic value of coach tourism for cities and regions will be analyzed. From eco-friendly innovations to integrated digital platforms, coaches are being reimagined to meet future demands. We'll examine case studies from Flixbus, emerging trends observed by Blaguss Coach Tourism Company, and discover strategic models shaping tomorrow’s tourism infrastructure. Whether you're in transport planning, tourism development, or policy-making, this session's insights will offer valuable direction.